Good writing in a carefully crafted style can also help define your organization's identity. An engaging press release will get people excited about your upcoming event. Send periodic mailings to your customer base to strengthen existing relationships. An internal newsletter can boost employee morale. No matter the purpose, no matter the topic, if you're going to take the effort to produce communications, they had best communicate well.
For businesses, non-profits, and governmental agencies, I can write:
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My clients call me with projects in various states of completion: when they don't know where to begin, when they want me to flesh out their ideas, or when sloppy copy that's already been written needs editing and sharpening. I help larger organizations whose staff writers are overwhelmed as well as small business owners who are aware of their inadequate writing skills. They know they need to call in a professional.
